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bnp paribas extends title sponsorship of indian wells masters through 2029
BNP Paribas has renewed its title sponsorship of the BNP Paribas Open tennis tournament through 2029, solidifying its position as the longest-running title sponsor in the event's history since starting in 2009. The partnership, highlighted by the annual $20,000 BNP Paribas Open Scholarship for local high school students, reflects the tournament's growth and its impact on the Coachella Valley economy. The event continues to attract top players and large crowds, bolstered by significant investments from owner Larry Ellison since 2009.
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